Media Policy: Instagram

In this final section, you will find a customizable Instagram media policy for your classes and staffs, large or small.

Validated by research and past work experience, I feel that every publication should possess an Instagram presence. For smaller-sized staffs, a joint account may be a good idea. However, no matter the amount of accounts created, I highly recommend joining the platform.

instagram-ad-e1381157515528Begin by creating an account. Instagram’s support center can help. Following that, develop a posting schedule wherein your staff aims to post an image at least once a weekday. Cooper advocates posting during these times since they represent the busiest social media activity periods in a day: 7-9 a.m., 11 a.m. to 1 p.m., 4-6 p.m. and 8-10 p.m. (2013).

Concerning content, Bartlett provides a list of ideas such as crowdsourcing, behind-the-scenes snapshots and story previews (2013). Yet, as Sonderman warns, be weary of altering any type of news-based image as that could be consider unethical (2012).

Also, I would suggest selecting an editor to manage the Instagram account. This will allow for quality control — proper scheduling and editing. An added bonus about this application is that when you make a post, it can also be shared on your Facebook and Twitter accounts. Thus, it could constitute for other platform posting requirements.

One bad thing is that currently, Instagram users are not allowed to schedule posts for future publication. Not a huge obstacle in my opinion, but one for you or your editors to keep in mind. Another challenge is that the editor will have to post everyone’s images from his or her cellphone. To get around that, simply have reporters text or e-mail photos to their respective editors.

Finally, supplying social media guidelines to help with the students’ professional etiquette and conduct is always a good idea (Tompkins, 2014).

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