In this final section, you will find a customizable Twitter media policy for your classes and staffs, large or small.
From research and past work experience, I hold the belief that every publication should have a Twitter presence. For larger newspaper and yearbook staffs, multiple accounts may be helpful. Some examples of various accounts could be news, sports or an all-inclusive Twitter handle. For smaller staffs, having a joint account between newspaper and yearbook publications could be the smart way to go.
Following the creation of your accounts, which can be assisted by the platform’s support team, it will be useful to construct a posting schedule. As Cooper details, three tweets a day is a good starting point, while smaller staffs might realize twice or once better suit their needs (2013).
In terms of post content, revisit the teaching resources tab for suggestions. Athans and Gorman have a valuable list of ideas ranging from past story previews to published articles to images, as well as ads from time to time (2012). Tenore also presents a catalog of ways reporters can best apply the application (2011), while Hische gives a straightforward how-to guide for Twitter newbies (2010).
I would advise trying to schedule posts during the following times, since they represent the busiest activity periods in a day: 7-9 a.m., 11 a.m. to 1 p.m., 4-6 p.m. and 8-10 p.m. (Cooper, 2013). If it makes it easier, selecting an editor to manage all tweet publications is a good idea. That also helps avoid tweeting too much, contextual errors or duplicate posts.
There are several scheduling tools available to assist in this, though I advocate HootSuite from my past work experiences. It’s an easy-to-use website where you can plot out future posts for several social media platforms including Facebook and Twitter. Plus it’s free.
Also, supplying social media guidelines in regards to professional etiquette and conduct is always a quality practice, which Tompkins can help with (2014).
Lastly, on a personal note, I highly recommend live-tweeting. By allowing students the ability to live-tweet sporting events, assemblies, after school activities, etc., you are giving them a true journalistic experience. This does require a certain amount of trust though.