The materials listed below are provided to help you craft effective and efficient Facebook lesson plans. For each resource, you will find a short description of what is offered.
- Best practices for journalists on Facebook (Lavrusik, 2013): This document is filled with advice on creating journalistic profiles, how to best break and share news on your outlet’s account and ways to employ the website’s powerful graph search.
- What kinds of local stories drive engagement? (Athas & Gorman, 2012): The opening paragraphs of this NPR Facebook experiment and the following segmented results present a clear direction on what users will click on.
- The best time to post tweets, Facebook posts and more (Cooper, 2013): Bookmark this site. The all-inclusive resource is perhaps the best available in highlighting the proper times to schedule posts, how to do so and what vehicle to do it in.
- Six tips for journalists on using Facebook for reporting (Tynes, 2011): Helpful reporting hints for aspiring journalists looking to better utilize the platform.
- Eight helpful video tutorials for Facebook marketers (Honigman, 2011): Analytics, procedures and general tips on increasing your publication’s presence. Both short and long clips available.
- RTDNA: Guidelines for social media and blogging (Tompkins, 2014): Pointers that will help you set social media ground rules for your students. Pick and choose what you think will best fit the needs of your classes.