Media Policy: Facebook

In this final section, you will find a customizable Facebook media policy for your classes and staffs, large or small.

Supported by research and past work experience, it’s my belief that every publication should have a Facebook page. For smaller-sized staffs, a joint account could be a good idea. Yet no matter the number of accounts, I highly recommend holding some sort of presence on the platform.

After creating a publication’s page, which Hershkowitz and Lavrusik provide insight into (2013), try your hand at designing a posting schedule. Larger staffs with larger story counts will be best suited posting often, perhaps even daily. Seven to 15 posts per week is a good starting point. Smaller staffs could aim for three to seven posts a week, depending on how persistent you wish your students to be.Facebook_arrows

In terms of post content, revisit the teaching resources tab for suggestions. Athans and Gorman supply wonderful ideas, including story previews, published articles and images (2012), all stemming from student-made content. You could even include ads from time to time.

I would advise trying to schedule posts during the following times, since they represent the busiest activity periods in a day: 7-9 a.m., 11 a.m. to 1 p.m., 4-6 p.m. and 8-10 p.m. (Cooper, 2013). If it makes it easier, selecting an editor to manage the postings is a good idea. That also helps avoid posting too much, contextual errors or duplicate posts.

There are several scheduling tools available to assist in this, though I advocate HootSuite from my past work experiences. It’s an easy-to-use website where you can plot out future posts for several social media platforms including Facebook and Twitter. Plus it’s free.

Also, supplying social media guidelines in regards to professional etiquette and conduct is always a quality practice, which Tompkins can help with (2014).

Finally, be sure to monitor the comments made by both reporters and readers. You can arrange the settings on the publication’s account page to notify you and other administrators of all comments made.

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